Money management and marketing focus are the twin anchors that keep our business grounded in reality and provide a platform for our sales and client servicing activities. In his wide experience as a business coach Richard has found that only 1 out of 10 business start-ups have properly addressed both of these items.
In part of 1 of this workshop Richard will walk though financial pitfalls and how to avoid them, such as the problems of shoe-box accounting and the perils of over-trading.
In part 2 he will share his essentials of focussed marketing activities and the paradox of differentiation and why we need to embrace it.
This workshop is for people who are investing in their own future and who want to be a success and not be killed off by newbie mistake. Can you really afford to miss this?
* What are the financial pitfalls in business?
* How to avoid the financial pitfalls in business?
* Essential activities to focus your marketing!
* How to embrace the paradox of differentiation!
Richard is a business coach, best-selling author, hosts a weekly business radio show and has been awarded Accredited Teacher status at Cranfield University.
He has taught TA skills to executives and managers and used TA to benefit hospitals, SME’s, charities and single-handed businesses.
His secret mission is to write a whole book about Physis, and he’s started with chapters about it in his books Bouncing Back and Riding the Rocket.